Jim Sterne
Role:
Founder Marketing Analytics Summit, Co-Founder Digital Analytics Association
Company:
Marketing Analytics Summit
Bio:
Jim Sterne, founder of the Marketing Analytics Summit and co-founder of the Digital Analytics Association, is an international consultant focused on creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He is on the ESanta Barbara Public Library Foundation.